Sugar Dept.
One sweet world. Three textures.
A self-initiated confectionery brand explored through Diamonds sweets, Blonde chocolate and Vanilla Crème Crush ice cream. Glossy pink packaging and product textures connect the three concepts within a shared collection.
- Studio work
- Self-initiated concept
- Collection
- Sugar Dept.
The concept brief.
Create a confectionery family with a recognisable visual appetite. Diamonds, Blonde and Vanilla Crème Crush should each retain a product focus while sharing the same pink, reflective world. Crystalline sweets, chocolate pieces and scooped ice cream provide the contrasting textures.
The creative choices.
Diamonds / Crystalline detail
Pink packaging, crystalline sweets and glossy light give the confectionery a bright product-led setting.
Blonde / A shared stage
Reflective pink packaging and display blocks bring the products together. Chocolate pieces, sweets and scooped ice cream introduce different textures within the same colour world.
Vanilla Crème Crush / Scooped texture
Soft pink packaging, glossy surfaces and the contrast between container and ice cream keep this product connected to the collection while giving its texture the lead.
14 pages. One connected brand.
The original Sugar Dept. portfolio section, grouped by collection. Open any image to view its full-resolution source.
Sweetness, cut like a diamond
Confectionery for a brighter world, with playful pink jars and crystalline sweet detail.
Blonde has a sweet side
Blonde chocolate joins Diamonds sweets and Vanilla Crème Crush in a glossy pink product-family image.
6 source pages are shared with the family artwork above. View the shared artwork
A crush worth melting for
Vanilla Crème Crush takes the lead in a glossy pink confectionery world with rich, scooped texture.
6 source pages are shared with the family artwork above. View the shared artwork
A direction with possibility.
What is shown
The complete original Sugar Dept. artwork for Diamonds, Blonde and Vanilla Crème Crush, including shared product-family imagery. These are self-initiated studio concepts; ingredients, pack details and food-advertising claims would be agreed for a commissioned brief.
Where it could go
- Diamonds: Brand-world imagery, campaign key visuals and social artwork.
- Blonde: Possible applications include a product-family launch image, chocolate-focused social crops and collection artwork.
- Vanilla Crème Crush: Possible applications include an ice-cream launch image, food-led social crops and product-page art direction. Ingredients, pack details, advertising claims and final formats would be agreed around a real brief.
Production scope & usage
Applications illustrate how the concept could be developed. For commissioned work, we agree deliverables, product accuracy, usage rights and formats in your proposal.
A practical starting point.
Choose the part of the project you need. These fees cover the defined scopes below; a complete brand world and its production are agreed in your proposal.
Define your campaign direction
From £1,500One campaign treatment with a concept, references, draft storyboard and production outline. No production assets included.
Explore this serviceGuide minimums, ex VAT where applicable. Your proposal confirms scope, timing, two consolidated revision rounds for defined projects, rights and exclusions. Advertising spend, hosting, licences and external costs are separate.
Imagine what we could create.
Bring your product, brand or first rough brief. We would define the audience, creative direction, required formats, approvals and production scope around your actual project.