14 imagesPassportA little Italian summer
Lucca Limone
Lemon & mint soda
Italian summer, bottled. An imagined soda with a sun-warmed aperitivo world.
Brand creation, art direction & campaigns
The Showroom.
16 original brands. 30 product, campaign and collection concepts. Explore each brand’s range, the creative thinking behind it and the complete 320-page studio portfolio.
Five interactive brand worldsDon’t just look.
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Five original brands. Five distinct experiences. Explore the products, stories and details inside each working website concept.
Explore all five websites ↗️
Enter website ↗️Drinks / travel-inspired
01Passport
Drink somewhere else.
Enter website ↗️Fashion / British Gothic
02Lisa Brooks
An anatomy of beauty, after ruin.
Enter website ↗️Beauty / daily rituals
03Dollhouse Skin
Your daily ritual. Welcome home.
Enter website ↗️Sport / campus culture
04First Place Club
A club with a point of view.
Enter website ↗️Wellness / otherworldly
05Out of This World
Supplements, reimagined.
These are self-initiated studio concepts, not commissioned client work. Products, specifications and pricing are illustrative. No real orders or payments are taken.
The complete brand collection / Studio concepts
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Explore product, campaign and collection concepts by brand or sector. Open each image for the original artwork and creative direction. All work is self-initiated studio concept work.
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14 imagesPassport
8 imagesPassportPop culture, by the can
K-Pop
Grape soda
A bright grape-soda world with candy colour, street styling and a destination-led identity.
12 imagesPassportA taste for the open road
Texas Tea
Southern iced tea
A sun-warmed Americana drinks world with red pickup trucks and bold tea packaging.
10 imagesUrban Legend CosmeticsStill life. Loud colour.
The Living Mannequin
Eyeshadow palette
Expressive makeup and close-up portraiture with a confident editorial mood.
12 imagesUrban Legend CosmeticsKeep them talking
Rumour Has It
Daily moisturiser
A daily moisturiser in a dark beauty world, with mirrored portraits and a burgundy product jar.
15 imagesUrban Legend CosmeticsA beautiful haunting
Nü Gui
Eau de parfum
A striking red fragrance world with silk, spectral storytelling and a sculptural bottle.
9 imagesClean Girl AthleticsMeet me at the club
Padel collection
Padel racket & coordinated sportswear
Campaign: The Clean Girl Country Club
Sport, styled with intention. Soft pink and tactile detail shape a coordinated product world.
8 imagesClean Girl AthleticsA softer kind of strong
Pilates & yoga
Yoga mats & coordinated clothing
Campaign: The Clean Girl Country Club
A blush mat and coordinated studio outfit bring the Country Club collection into a quieter movement setting.
9 imagesClean Girl AthleticsPacked for the country club.
Training accessories
Bag, roller, Pilates ring, socks & straps
Campaign: The Clean Girl Country Club
A coordinated cream accessories collection, styled around a light-filled Pilates studio.
15 imagesGod Luvs MeA brighter kind of ego
God Luvs Me
A different way of seeing. An unexpected reflection turns fashion into a visual story.
10 imagesOut of This WorldThe night belongs to dreamers
Moon Rock
Magnesium gummies
Campaign: Goodnight, Earth
Rest, reimagined. A moonlit product world for a dreamlike wellness concept.
11 imagesOut of This WorldThe gym from another galaxy
Whey Protein
Whey protein isolate
Campaign: Built For Another Planet
A futuristic gym scene turns an imagined protein product into a science-fiction campaign world.
9 imagesOut of This WorldTake your thirst elsewhere
Alien Juice
Energy drink
Campaign: Break Orbit
A blue runner, reflective city and oversized product can create an energetic science-fiction direction.
18 imagesLoïcSummer, served after dark
Loïc
Coastal views, candlelight and confident resort styling create a cinematic sense of place.
10 imagesWhat Happened Last Night?The night has a sequel
What Happened Last Night?
Eveningwear after dark, with dramatic city scenes and playful next-morning storytelling.
9 imagesFTB — From The BlockDenim in the fast lane
FTB — From The Block
Denim, chrome and candy-coloured helmets in an energetic streetwear world.
8 imagesLisa BrooksRomance, cut differently
Lisa Brooks
Sculptural fashion, intricate texture and a dark romantic editorial mood.
12 imagesmphAfter dark, full throttle
mph
After-dark streetwear with motorcycle energy, flash photography and metallic detail.
8 imagesBoo & BanuLittle guests. Grand entrances.
Boo & Banu
Small people, big plans. A playful childrenswear story set in grown-up surroundings.
9 imagesNu BornFirst class, first dreams
Nu Born
Cloud-soft newborn styling in a gentle, dreamlike first-flight world.
10 imagesBaiesA little court of mischief
La Petite Cour
A tiny royal court, with occasionwear, patisserie and playful mischief.
11 imagesDollhouse SkinUnder glass, in bloom
The Greenhouse
Botanical moisture cream
Botanical skincare imagined through light-filled glasshouses and soft green tones.
9 imagesDollhouse SkinThe art of turning in
The Bedroom
Retinol night serum
A rich violet night-time skincare world with silk, moonlight and a sculptural bottle.
10 imagesDollhouse SkinBeauty, with a side of mischief
The Kitchen
Face Washing-Up Liquid
A playful retro beauty world with bright kitchens, red accents and expressive portraits.
9 imagesFirst Place ClubEvery lane is a stage
The Club Goggles
Swim goggles
Campaign: Be The First
Performance accessories and activewear in an ambitious, cinematic sporting world.
13 imagesFirst Place ClubCourtside, supersized
Game-Day Gallon
Water bottle
Campaign: The Americana Dream
A court-side bottle concept with collegiate styling and a confident basketball portrait.
10 imagesFirst Place ClubFind your fighting rhythm
Home Team Headphones
Headphones
Campaign: Hear The Hype
Pink headphones meet a burgundy boxing world, connecting music, movement and personal style.
10 imagesSugar Dept.Sweetness, cut like a diamond
Diamonds
Fizzy fruit sweets
Confectionery for a brighter world, with playful pink jars and crystalline sweet detail.
6 imagesSugar Dept.Blonde has a sweet side
Blonde
Caramelised white chocolate with sea salt
Blonde chocolate joins Diamonds sweets and Vanilla Crème Crush in a glossy pink product-family image.
10 imagesSugar Dept.A crush worth melting for
Vanilla Crème Crush
Luxury ice cream
Vanilla Crème Crush takes the lead in a glossy pink confectionery world with rich, scooped texture.
Independent creative explorations from the studio portfolio.
Explore the full archiveThe complete collection / 320 pagesExplore the full creative archive+
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Our original 320-page studio portfolio, featuring campaign concepts, art direction and creative experiments.
Selected independent brand films
Worlds, in motion.
Existing adverts from our self-initiated brand portfolio. Watch the creative direction unfold across a finished film. Each commissioned brief receives its own production scope.
Sport & lifestyle / 38 seconds
Clean Girl Country Club
Movement, padel and a coordinated product world.
Beauty / 62 seconds
Dollhouse Skin
Pink bubbles and a surreal beauty world, brought into motion.
Fashion / 46 seconds
God Luvs Me
Playful scale, surreal scenes and a brighter streetwear world.