Who is responsible?
The Digital Dollhouse Limited (company number 15599462), registered in England and Wales. Registered office: 37 Devis Way, Knutsford, WA16 0GY. Contact: hello@thedigitaldollhouse.co.uk.
Information we receive
When you enquire, we may receive your name, contact details, organisation, answers to the optional guided brand quiz, intended project, budget range, timing, requested booking details, colour palette, Pinterest board links and any moodboard images or other information you deliberately submit. The browser keeps an unsent draft in its own session storage, which is cleared after successful guided submission. Our providers may also collect routine technical and security information.
Why we use it
To respond to enquiries, prepare proposals, plan and deliver agreed services, protect our website and meet legal/accounting obligations. Depending on the context, our lawful bases may include steps before entering a contract, contract performance, legitimate business interests and compliance with legal duties. We seek the appropriate consent for optional marketing where required.
Who may process the data
We use Wix to host the website, forms and booking calendar, and Cloudflare Workers and D1 to receive and store guided Creative Lab enquiries in a studio-only queue. Submitted briefs and moodboards are available only within the protected private studio. Pinterest and Canva content may be loaded or opened when you explicitly use those tools; the services have their own privacy practices. We may use vetted project suppliers where necessary. International transfers, where applicable, should be safeguarded by appropriate legal mechanisms.
Ask Dolly voice and chat
Dolly is an AI character. Calls use browser speech recognition and neural speech generated locally on your device; recognition may send microphone audio to your browser provider, depending on the browser. Public voice model files are downloaded from Hugging Face and the voice runtime from jsDelivr when you enable speech, and may be cached by your browser. Transcribed messages and text-chat questions are processed through Cloudflare Workers AI for answers, subject to shared usage limits. We do not use a paid cloud speech service for this call mode. Microphone access starts only when you choose to speak and your browser allows it. We do not save call recordings or call transcripts in our database. The current conversation stays in browser memory and the temporary AI request. Optional camera preview stays on your device and is not sent to Dolly or the studio. Ending a call stops speech recognition and the camera preview. Please avoid sharing sensitive information.
Retention and your rights
We retain personal information only for as long as needed for the relevant business purpose or required records, then delete or anonymise it where appropriate. UK data protection rights can include access, rectification, erasure, restriction, objection and complaints to the Information Commissioner’s Office. Email us to make a request, and see ico.org.uk for independent guidance.
Marketing communications
Submitting a project enquiry does not automatically subscribe you to promotional emails. Optional marketing must be clearly identified, and any promotional emails should have a straightforward way to opt out.