Positioning
Audience, proposition, category context and the positioning document.
BRAND STRATEGY
& CREATIVE DIRECTION
Make the brand impossible to mistake.
The best campaigns feel like they could only come from one brand. We work from positioning and visual language through to campaign creative, so the story makes sense wherever customers meet you.
A brand system you can put to work.
Define what we make, what you provide and how we review it.
Identity & voice
Visual and verbal elements, creative routes and revision rounds.
Practical handover
Guidelines, asset formats, example applications, source-file ownership and licences.
Your proposal confirms outputs, exclusions, revisions, timing, rights and fees.
Brand strategy
Positioning & proposition
Clarify who your brand is for, what makes it relevant and why people should care.
Identity & art direction
Create a connected visual and verbal world around the brand.
Campaign concepts
Develop ideas that can translate into video, imagery, social content and digital experiences.
Tone of voice
Define the rhythm, personality and language of your communications.
Brand systems
Document the guidelines that make future output coherent and recognisable.
Launch creative
Support the practical creative required to introduce or refresh a brand.
From positioning to application.
Discover
Audit the audience, category and ambition.
Define
Agree positioning, creative territories and design direction.
Apply
Bring the system into campaign and customer touchpoints.
Questions, answered
Can you refresh an existing brand?
Yes, we can evolve current identities or start from a blank page.
Will I own the final designs?
Ownership, source files, licences and usage rights are specified in the agreement.
Do you also produce the campaign?
Yes. Brand strategy and creative production can be commissioned together.