Journal / topic

Brand Strategy

Creative Campaigns

Burberry's Comeback Has a Dress Code. It's Rainwear.

Burberry's November 2026 results show a recovery in sales and profit. The deeper marketing story is a return to the trench, scarves, British wit and clearer luxury pricing.

Nov 12, 2026 · 8 min readRead the article

Creative Campaigns

Do Brands Stop Giving a FCUK? Or Do They Just Not Know What the FCUK to Do Next?

Some brands need reinvention. Others need their personality back. Our independent creative briefs for 18 famous names, from Tiffany and Dolce & Gabbana to Abercrombie and Jacquemus.

Nov 11, 2026 · 18 min readRead the article

Burberry's Comeback Has a Dress Code. It's Rainwear.

Do Brands Stop Giving a FCUK? Or Do They Just Not Know What the FCUK to Do Next?

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