the digitalJournal / category
Ideas, campaign concepts and production thinking from The Digital Dollhouse.
Creative Campaigns
M&S has 10.2% fashion market share while category sales fell 7.7%. ASOS revenue also declined. The real fashion branding lessons go beyond a celebrity stylist.
Read the article: The High Street's Fashion Makeover Has a Reality CheckBeauty & Fragrance
ASA monitoring found 34% of reviewed influencer ads had no disclosure. Here is what beauty and fashion brands need to fix, without sacrificing great creative.
Read the article: 34% of Influencer Ads Had No Disclosure. Is Your Brand Exposed?Creative Campaigns
UK online fashion sales grew 9% in October, but customers remain cautious. Here is how to make Christmas campaign traffic earn its place.
Read the article: Online Fashion Is Up 9%. Now Earn the Sale.Creative Campaigns
A straightforward guide for Cheshire businesses planning a brand campaign, launch, website or digital marketing project, with a checklist for a better creative brief.
Read the article: Creative Agency in Knutsford: How to Brief a Campaign That Actually Works